President Trump's $TRUMP memecoin is preparing to launch a "Coin Club" membership scheme, according to a report from Molly White. The website for the initiative promises "elite and extraordinary experiences" as part of the offering, though no further details about what those experiences entail have been disclosed.
The launch comes as the token struggles badly. It is currently down 97% from its peak and still falling, according to the same report. The membership scheme appears to be the newest effort to revive interest in a digital asset that has seen its value collapse since its initial surge.
White's reporting frames the Coin Club as a promotional push rather than a substantive product. With the token's decline showing no signs of stopping, it remains unclear whether a membership tier can meaningfully change its trajectory.