According to a WIRED report, Amazon has begun showing early Prime Day discounts on products the publication's team recommends, ahead of the official Prime Big Deal Days on October 6 and 7. The story notes that these early price cuts are already visible, even though the main sale window has not started.
From a business perspective, this early rollout points to Amazon's strategy of extending the sale period to capture consumer attention and spending before the main event. By offering discounts on vetted items, the company may also aim to build trust and encourage earlier purchases.
Since this is based on a single source, there is no independent confirmation of the breadth of these deals. The report focuses on WIRED's own recommendations, so the full range of discounts remains unclear. Still, the early timing is notable for shoppers planning their budgets.