The sole source is a WIRED page titled "KitchenAid Promo Codes: Save Up to 20%." It says shoppers can save on every purchase with top KitchenAid coupons, including up to 20% off countertop appliances. No other details are provided.
The page does not specify which models are discounted, which retailers honor the codes, or when the offer expires. It also does not discuss the business strategy behind the promotion.
Because there is only one source, there is no independent reporting to confirm or contradict the offer. The page is best read as a consumer deals roundup rather than an analysis of KitchenAid's pricing or sales strategy.