Chewy, the Florida-based online pet retailer founded less than 15 years ago, has built its growth on a broad catalog of more than 3,500 brands, from fish and reptile supplies to farm-animal care. According to WIRED's September 2026 promo-code roundup, the company backs that catalog with a stack of promotions aimed at both first-time shoppers and loyal customers.
New customers are offered $20 off orders over $49 with the code WELCOME, plus free 1–3-day shipping on first orders above $35. A separate code, RX20, takes 20% off pharmacy items such as Simparica Trio and NexGard Plus. These offers appear designed to lower the risk of trying a relatively young retailer for routine and prescription pet needs.
The roundup also highlights retention tactics. Existing customers can use GIFT20OFF to save $20 on a $49 order—an unusual exclusivity, per WIRED—and can get an extra $5 off their first in-app purchase. Autoship subscriptions sweeten the deal further: 35% off the first order, up to 50% off select food brands, and 5% off future shipments, with no lock-in since customers can pause, skip, or cancel anytime.
That combination points to a dual strategy: generous acquisition offers to bring in new buyers, then recurring discounts to convert them into autoship revenue. Because the source is a consumer coupons article rather than a company financial disclosure, the exact margins and costs are unknown, but the pattern across customer segments is clear.