Disney is raising prices on several streaming plans effective immediately, according to a Bloomberg report cited by Engadget. Ad-free Disney+ jumps 13% to $21.50 per month, and the ad-free Disney+/Hulu bundle rises by $2 to $22. Ad-supported Disney+ and Hulu each increase to $12.50, while the ad-supported bundle with both services remains unchanged at $13 per month.
This is the fourth price increase for Disney+ and its bundles in four years, making annual hikes a recurring pattern. Disney has not yet commented beyond Engadget's request for more information.
The increases come as Disney+ trims its content slate, including cancelling Daredevil: Born Again and winding down live-action Marvel and Star Wars series. Hulu, by contrast, continues to offer originals and next-day access to network programming, which may make bundles more attractive as standalone Disney+ prices climb.