Salesforce announced an agreement to acquire Braze, a customer engagement platform, for approximately $5.66 billion. Under the terms, holders of Braze Class A common stock will receive $47.50 in cash per share.
Braze shares soared about 50% in Tuesday morning trading following the news, while Salesforce shares slipped roughly 1%. The transaction is expected to close in fiscal 2028, subject to shareholder and regulatory approvals, according to a Salesforce blog.
The all-cash deal highlights Salesforce's continued investment in marketing and customer engagement tools, though the source provides no further details on strategic rationale or potential integration plans.