Uber Eats is offering a mix of first-order discounts, a paid subscription tier, and expanded delivery categories to keep users ordering. According to WIRED's promotional roundup, new customers automatically receive 30–50% off their first order, including up to $15 off Uber Eats orders, without needing a promo code. The article also highlights an Uber One membership at $10 per month, which promises $0 delivery fees on eligible orders, up to 10% off Uber Eats purchases, and 5% back in Uber One credits on rides, with members saving an average of $29 monthly.
The service has also moved beyond restaurant meals. Uber Eats now draws from hundreds of participating grocery stores, drugstores, and local shops, delivering items like milk and toilet paper in as little as 25 minutes. For students, Uber One costs $5 per month after a free four-week trial, and gift cards start at $15. The guide also positions delivery work as a flexible side hustle, noting instant cash-out options. While the article is consumer-focused, the business takeaway is clear: Uber Eats is bundling promotions and perks to lock in frequent users and expand its share of everyday delivery spending.