Geely Auto Group has confirmed it is setting up Canadian operations and recruiting dealers, with first vehicles planned for sale in 2027. It has not announced which models, prices, or dealer locations. The automaker sold 3.02 million vehicles in 2025, including nearly 1.69 million electrified vehicles, and reports 2.23 million sold through September 2026. Geely's parent also owns Volvo, Polestar, and Lotus, so Geely-built vehicles have already been sold in Canada under Swedish and British brands.
Geely's own-brand entry is enabled by Canada's new tariff quota. In January, Canada cut its 100% tariff on Chinese EVs to 6.1% for up to 49,000 vehicles a year. The first quota period was undersubscribed, and 8,897 unused permits rolled over, bringing the current period to 33,397 vehicles through February 28, 2027. Geely's 2027 timing likely puts its first shipments in the second quota year. BYD is separately planning 20 Canadian dealerships starting in Toronto.
Managing director Bryan Wu said Geely is entering with "a long-term commitment" and that "trust is earned over time." The company says it is building retail and service networks with experienced local partners, pointing to a traditional franchised dealer model. Likely candidates include the EX5 electric SUV and Starray EM-i plug-in hybrid from Geely's export lineup, though none are confirmed. With US rules blocking Chinese connected-vehicle technology, Canada is effectively the only North American market where Geely's own brand can test itself against GM, Ford, Toyota, and Tesla.