Minnesota-based e-bike maker Monarc has introduced a new pricing structure for its Marker and Tracer models, letting customers choose two batteries, one battery, or no battery at all. Dropping both batteries cuts $500 from the price: the Marker falls from $1,999 with two batteries to $1,499 without one, and the Tracer falls from $1,899 to $1,399. A single-battery option sits in between, saving $250.
The company says the battery-less version is not aimed at first-time buyers, but at existing Monarc owners who already have compatible batteries and chargers. Monarc calls its traditional two-battery package “The Monarc Way,” while the one-battery version is “Monarc Base” and the no-battery option is “The Second Monarc.” The idea is that owners adding a second bike for a spouse, family member, or different riding style don’t need to buy another battery and charger they may never use.
Monarch’s approach is similar to the power-tool model, where one battery platform supports multiple tools. The author of the source article notes the logic is that riders are unlikely to commute and mountain-bike at the same time, so sharing batteries across bikes can save money and avoid extra equipment sitting unused. The single-source report offers no dissenting view, but it does point out that the strategy depends on riders already owning compatible Monarc batteries—making it less relevant for someone buying their first e-bike.