Rideshare missions have become a common way to get small satellites into orbit, but Ars Technica reports that dedicated launch services have not lost all their appeal. At least some satellite companies still want a rocket to themselves rather than sharing a ride.
A representative quoted in the article puts it plainly: "Dedicated launch is pretty essential for us for most of our missions." That belief points to a lasting niche for small, flexible launch providers that can offer a more tailored service.
The source does not claim this appetite is universal, and it does not suggest that shared launches are going away. It simply highlights that boutique launch services still have a meaningful role in the satellite market.