Wednesday, 23 September 2026

Search
Latent Digest

TECHNOLOGY, TRACKED ACROSS DISCIPLINES

Business

Apple Develops Screenless Fitness Tracker to Rival Whoop

Apple is reportedly prototyping a screenless fitness tracker similar to Whoop, signaling a possible expansion into a new wearable category.

· 1 min read · 2 sources

Apple is reportedly working on a screenless fitness tracker, according to a Bloomberg report cited by The Verge. The prototype is described as having a thin fabric band with a sensor-equipped computing module, a design that closely resembles the wearable made by Whoop.

The device is said to be in an early stage of development, meaning it could be changed or abandoned before launch. If it ships, it would mark Apple's first dedicated screenless fitness wearable, a category that has grown popular among athletes and health-focused users.

Because the report is based on a single source and the product is not confirmed, the details should be treated as preliminary. Still, the news suggests Apple is exploring ways to expand beyond the Apple Watch into more specialized health tracking hardware.

Sources · 2

  1. 01Apple could take on Whoop with a new fitness tracker, report saysTechCrunch
  2. 02Apple is reportedly working on a Whoop-like fitness trackerThe Verge

More in Business