ChatGPT's latest memory upgrade means the AI can recall facts about you from earlier conversations and use them to shape its answers. That can make responses feel more relevant, but it also raises questions about what the tool thinks it knows and how that affects output.
The WIRED guide explains how to see exactly what ChatGPT has stored, edit or delete specific memories, and even switch memory off entirely. It also notes that temporary chats offer a way to get answers without adding to what the AI remembers.
For business users, this matters because the AI's assumptions about you or your company can quietly influence the quality of its work. Regularly reviewing and pruning those memories is a simple way to keep ChatGPT accurate and aligned with your current needs.