Family offices—the private investment vehicles of wealthy families—are increasingly chasing artificial intelligence deals, according to TechCrunch. The report describes a pronounced appetite for AI exposure among these investors, who are known for their long time horizons and flexibility.

However, the article cautions that this enthusiasm may not be unprecedented. It asks whether the current clamor represents a genuine structural shift in how family offices allocate capital, or simply the latest iteration of a recurring investment cycle that has previously seen similar surges into other hot sectors.

The distinction matters because family offices often position themselves as patient, counter-cyclical investors. If the current AI push is driven more by fear of missing out than by disciplined strategy, it could carry different risks than a carefully considered long-term commitment. TechCrunch offers no definitive answer, but the question itself signals that not all observers are convinced the trend will endure.