Rabbit is shifting strategy. Two years after betting on a dedicated device to bypass mobile apps, the company is now launching OS3, an agent app designed to work across platforms on the screens people already use.
The move acknowledges the challenge of getting users to adopt a separate piece of hardware. Instead of asking people to change their device habits, Rabbit is trying to embed its agent into the existing phone and desktop experience.
The pivot is a notable reversal for a company that positioned its hardware as an alternative to the app ecosystem. Whether the software-first approach gains traction will depend on how well OS3 performs on platforms where users already have established workflows.