Roku is expanding its subscription business with the rollout of more than 30 discounted bundles. According to ZDNET, the bundles offer savings of up to 30% and include channels such as HBO Max, Starz, and Fox One. The move positions Roku as a more active intermediary between streamers and subscribers, rather than just a hardware and operating system provider.
The company also introduced a new Labs feature, though the source gives few details about what it does. The combination of discounted bundles and a Labs feature suggests Roku is testing ways to increase engagement and revenue beyond device sales. With streaming competition intensifying, bundling could help Roku attract users looking to simplify their subscriptions and lower costs.