Skalar, a newly launched fintech, is offering startups capital to fund sales and marketing initiatives. The model is designed to cover customer acquisition costs, a major expense for growth-stage companies.
What makes it unusual is the repayment structure. Instead of fixed payments, startups repay Skalar from the revenue generated by the customers acquired with that capital. That links the cost of capital directly to the performance of the marketing spend.
The company positions this as an alternative to venture debt, which typically requires scheduled repayments regardless of revenue outcomes. For startups that want to avoid equity dilution but need cash for growth, Skalar offers a middle path.
The details come from an exclusive report by Crunchbase, which notes the model is straightforward but still novel in the fintech space.