Jabra has refreshed its entire over-the-counter hearing aid lineup, swapping the Enhance Select 700, 500, 300, and 50R for three new models: the M3, M2, and M1. According to a WIRED review, the devices are nearly identical in appearance and weight, with most changes happening under the hood. The M3 is the flagship, starting at $1,995—the same launch price as the previous top model.
The M3 adds two exclusive SoundScape features: a revamped autofocus tool that locks onto speech in noisy environments and an adaptive listening mode that adjusts noise reduction in real time. The reviewer found autofocus moderately effective, but the adaptive modes less useful than manual adjustments. Streaming quality remains a weak point, and the bulky charging case is unchanged.
From a business perspective, Jabra is betting on incremental improvements rather than a redesign, while keeping pricing steady. The reviewer notes that the $1,695 M2 and $1,195 M1 offer nearly as much for less, and that Jabra's prices often drop by $200 within a few months. That suggests the M3's premium position may be short-lived as the market for direct-to-consumer hearing aids grows more competitive.