A recent WIRED guide to Skechers coupons details the brand's current discount structure. The most prominent offer is a 20% discount for email newsletter sign-ups, though exclusions apply. This is a common tactic to build a direct marketing channel and encourage first-time online purchases.
Skechers also promotes its free Plus membership program, which gives new members $5 off their first purchase, free standard shipping and returns, an extended 90-day return window, points on purchases, and birthday rewards. These perks are designed to increase customer loyalty and reduce friction for repeat orders.
The brand additionally runs a community discount program verified through ID.me, offering 10% off to students, teachers, first responders, healthcare professionals, and military personnel. Meanwhile, the sale section contains over 900 items at up to 50% off, requiring no code. Together, these layered offers suggest a strategy of segmenting customers by price sensitivity and affiliation, while using data capture to fuel future marketing.